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Meet genderless cashmere We tried scaring you then we bribed you because we care about you shirt . Brand Soi and Others. Crafted using the highest quality of cashmere handpicked in Mongolia by founder Alison Currie, the selection of contemporary pieces — including scarves, tops, sweaters, pants, hats and more — is entirely gender-neutral. “We want people to feel strong and confident — that’s what true beauty is to us,” the Toronto-based founder said in a press release. Currie has over 20 years of experience in the cashmere industry, making her an expert in all facets of the business, from sourcing materials and designing to sales and marketing. And like the name suggests, Soi and Others is a collaborative brand. Anchored by partnerships with local and international artists, a creative spirit lies at the heart of each collection. The debut Fall 2021 launch is decorated with Canadian visual artist Rundi Phelan’s abstract designs, marrying soft romantic florals with a punk influence. Browse the collection here.
We tried scaring you then we bribed you because we care about you shirt, hoodie, sweater, longsleeve and ladies t-shirt
“White is different from traditional textile fairs because it is really a small museum of innovation, an incubator for young designers dedicated to sustainability,” said Marco Mantellassi, who runs the company with his brother Matteo and whose grandfather recycled blankets and military garments during and after the war We tried scaring you then we bribed you because we care about you shirt . During the lockdown, the Mantellassis improved their b-t-b services, promoting their archive of more than 40,000 textiles through hi-res photos and videos. “I’d say that our revenue slid about 15 to 20 percent, which is remarkable in this climate, considering that a lot of our clients saw sales plunge 50 to 60 percent,” Mantellassi commented. On the buyer side, retailers said Instagram sales and new online stores kept them afloat. Uberta Zambeletti, owner of the Milanese concept store Wait and See, launched her own online platform right after COVID-19 sealed off the region of Lombardy. “It was perfect timing.” As retail enters a new age, Zambeletti said she has a different approach, interacting with brands mostly in showrooms and online. “This season, about 90 percent of my suppliers didn’t even show at the fairs, so I meet 60 percent of my suppliers in showrooms, versus 30 percent [I saw in showrooms] pre-COVID-19. I am only seeing about 10 percent of my suppliers in physical fairs right now. It’s a very ‘Wait and See’ moment.”
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