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Democracy of style is so important Tim Riggins 33 Forever Christmas Sweater Shirt . To us but equally important is the democracy of service, and so when you walk into an Old Navy store, you should feel included no matter what size you wear,” Alison Partridge Stickney, head of women’s and maternity merchandising at Old Navy, told Vogue. The Old Navy plus-size initiative recognizes there is more to inclusive sizing than the all too common tokenism that leads many brands to make plus sizes only available online or at limited stores. As shared in the press release, the retailer has spent the past few years reinventing and restructuring its fit process. Old Navy administered “body scans of 389 women to create digital avatars based on real women’s bodies, fit clinics with models in sizes 20-28 to revamp the industry practice of scaling up from smaller sizes and partnered with full-time fit models in size eight and 20.” Vogue also reported that all in-store staff would be receiving training, so the in-person shopping experience matches the diversity of clientele size.
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This is our platform Tim Riggins 33 Forever Christmas Sweater Shirt . For how we will show up for women across retail from this point forward at Old Navy,” Partridge Stickney told WWD. “All women deserve to be included in the joy of shopping. And for too long, too many women have been excluded when it comes to shopping. All you have to do is go to your local mall, shop on your favourite site, and see that there is not the same choice for a woman who wears a size 16 or 18 or bigger. We saw an opportunity to change that, to see how we could take that feeling of exclusion and flip it to inclusion.” Oof Wear developed a collection nodding to mountaineering style from the ‘80s, such as velvet puffer jackets splashed with sequins, teddy bear drawstring jackets in leopard motifs and padded fake fur shearling coats. The brand also featured oversized silhouettes filled with recycled padding, a sustainable move that’s also a big trend for the category.
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